In past few years, Digital Marketing has evidently taken over the regime of traditional means of marketing and promotions. Digital Marketing has even entered the processes of modern-day businesses. According to experts, the key driving factors for digital marketing adoption are its being easy to use and available to everyone. These days, forward-looking businesses deploy SEO, SMO, and other parallel digital marketing techniques to reach their target audience.
These technologies have significantly influenced the way we behave in our everyday life. A lot of things have turned digital; so can be termed true for the ways of marketing and persuading consumers. The practice of circulating pamphlets, hoardings, banners, and other publications for promotions seems to be decreasing with each passing year. Amid this course of change, digital marketing is surpassing the prominence of traditional marketing, thanks to the set of advantages that it offers to marketers.
In the following, we will have a quick look over 5 viable advantages of digital marketing over traditional marketing –
1. Free or less expensive way:
If we talk about “aggressive” SEO, SMO, and AdWords marketing/optimization, it can cast a little burden on your budget. However, if we would compare the allied expenses of these three technologies with that of traditional marketing, we would realize that the latter is way more expensive. Additionally, social media is a free to use tool, which is available to everyone – including consumers and companies. You can promote your brand without actually having to pay anything. However, you may pick some plan(s) offered by social networking sites to increase the reach of your posts, offers and page. And, these plans are a bit expensive, but are much cheaper than getting your ad printed and promoting it among your target audience is.
2. Wider Reach:
As per an estimate, there are more people on social media at present than there were people on earth at the beginning of 19th century. Thereby, if you are choosing to promote your brand and products on social media among your target audience, you reach your audience more conveniently and effectively. In fact, your brand, offers, and products can be seen by anyone, anywhere in the world. That is the biggest advantage of social media over traditional media of advertising. It in the long run helps you in brand development.
3. Track competition and compare their performance with yours:
When going the traditional way, there is no method that can help you to track the performance of your campaigns. Interestingly, digital marketing allows you to track each of your campaign and activity. Additionally, there are some tools, such as SEM Rush, using which you can track the performance and activities of your competitors as well. Further, each social networking site has its own tool of Analytics and Insights. These tools can also prove resourceful for your SMO strategies. You can fetch-real time results using these utilities facilitated by the digital technology.
4. Fast and easy:
Getting your campaign live to promote your offers on print media is a multifaceted, long-drawn-out process. Social media, on the other hand, is a quick and easy to use tool, where you can release your updates as many times as you want in a day.
5. Increase engagement, interact with consumers:
Another great advantage of social media marketing is you get a chance to interact with your present and prospect consumers. This certain exercise is foremost important, as it helps develop a bond between the brand and consumer; and bridges the communication gap between the two.